Illustration: a brief for a city bike subscription asks for sign-ups, says there is no minimum term, and rules out prices. The agent pulls out the goal, the must-say and the never, then builds the wireframe block by block: a hero, Ride all winter, stop any month, with one button, Start your subscription; a proof block, rated 4.8 by riders, marked VERIFY because the source is missing; three benefits; and a closing block with the same button. You can drag a block or rewrite a word, then export the page and a handover that lists what is in and what was left out.